I’m still looking for answers and would love to know some great examples.

Not many that are still small... Tony's chocolates os a good example.

Maybe Oat Haus - they have really good branding and are a smaller business. https://oat.haus/

Thanks @witty-keyboard-42703 and @agreeable-river-94728 I'll check these brands out.

if you're looking for a B2B example these guys always come to mind for me. when i knew them they started as a small fintech in Canada and are now present in the US. their brand image is aligned with the kind of audience they serve (self-employed, gig economy workers). their value props are loud and clear in all the marketing i've seen from them, and their linkedin always showcases their team members too: https://movesfinancial.com/

Thanks @echoing-jelly-85256 for sharing the example. I'll check it out.

I love how https://blissclub.com has positioned themselves.

Thanks for sharing @damp-sandwich-77677!!