Regarding content distribution for older content on social: How detailed is your team about building out how/when you repurpose/repromote/recycle an older piece of content? Both organic and paid. For example: • We post 7 times per week and 2 of those times will be recycling something older (up to the social media manager) • We post 5 times per week and 1 of those is recycled, and we decide well in advance which content asset it’ll be b/c it will align with X topic • We run 3 ad campaigns every 90 days and 1 of those campaigns will recycle a piece of content b/c of X reason • It’s a free for all • etc.