I’m not sure if this is the best place to post thi...
# content-b2b
m
I’m not sure if this is the best place to post this but here goes… For those who hire full time writers, or part time contractors. How much output, in terms of words do you expect (benchmark) and what quality do you expect for that level of output (A+, B-, etc?) [Helpful if you’re able to share where in the world they’re based, too] We have a team of writers, and we get the sense they’re dragging on production, but we don’t know what’s “normal” for other teams?
q
Interested in this too. Is your current team in-house?
m
Hi @quiet-nest-80664 - yes, we have 10+ writers doing A- content with abut 14K monthly output per head. They’re all full time but we’re also adding part-time, contract. HBU?
q
@mammoth-magician-54227 I am just about to hire our first in-house writer. My director is expecting 20-30k words per month.
m
Those were our original targets. It may be an issue with how we track figures btw, but the output has decreased over time, too.
b
Curious, what’s the benefit of tracking production in words vs projects/deliverables?
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p
Probably important and helpful to qualify what type of writing you're asking about. Big difference in output and quality based on SEO, ghostwriting/thought leadership, white paper, etc.
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e
I managed two outsourced writers at my last job: Writer 1: Local (Vancouver), A+ subject matter expert in fintech. Expectation was 5-business days for a 1st draft of a 500-word blog post, 7 days for a 1,000 word post. His drafts were nearly perfect and I typically did a quick read through and a Grammarly check before publishing He also drafted a couple of whitepapers for us, much more deep in scope. First draft took 4-weeks Writer 2: UK-based, B subject matter expert (but very good at writing as an A-level 🙂). Same as the above for timeline and size of deliverable. His were usually at a 90% ready-to-go level on the first draft, where I'd send him notes to clarify a couple of nuances about our product/industry, and also notes on the North-American equivalent of his British slang
p
20 - 30k output for something well researched seems pretty high, IMO.
If there are 19 - 22 work days in a month, asking for 1,000 words of production every single one of those days doesn't feel altogether reasonable, especially if the work requires any interviewing, research, etc.
It also doesn't account for the reality of a writing job, which is: some days you have it, other days, you genuinely don't. I don't think it's unreasonable to bake in 1 - 3 days of more or less total uselessness from a writer into your projections. Not that you publish or encourage that, but (IMO having worked with writers for several years and written myself) it's almost inevitable.
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