Hi everyone. I'd like to pitch a real estate company about editing their Instagram copy. I'm wondering how to word the email so I don't sound critical or condescending. Any tips? Here's what I drafted: Hi there, I would like to discuss how we can make your copy more appealing to your target audience. I read the copy on your Instagram page and I believe it can be reworded to appeal more to your target audience. For example, the carousel title: “6 features to look out for at Fairmont Green and Smart Estate” can be reworded as “6 reasons to be a Fairmont Resident” or “6 reasons to Love Fairmont Green and Smart Estate”. Let’s have a chat at your convenience to discuss samples and pricing.

Esther, one thought (from someone that isn't a content marketer) is that your outreach should address their problem (as they see it). I think it makes sense that you are focused on the words themselves because that is the world you live in. But the words themselves aren't the problem as the prospect sees it. What is the problem? It's probably how little traction/engagement their social posts are getting. If you were reaching out to me, I wouldn't want to have you nitpick words, I'd want you to speak directly to a problem I am experiencing (lack of traction/engagement with instagram) and make clear you have experience fixing that exact problem. For example, if the posts in question have a handful of likes, make clear you understand how frustrating it is trying to execute an Instagram strategy only to hear crickets....then segue into how your services solve that problem.

Thank you @strong-lawyer-70623. I've been trying to reword it but I'm not having much luck. Could you show me an example of what would work better? A short sentence would do, and I could build up from there