Found this piece to be helpful and focusing on building distribution—the thing that’s most likely to make a difference in getting your writing read widely: http://visakanv.com/marketing/solve-for-distribution/

Good read “if you do 100,000 tweets in isolation there’s a possibility nobody will ever care. but if you do lots of replies to other people, there’s a good chance you can build relationships, then you can build a network/graph of friends, then you can build an audience, then a scene.”