Great reminder about the power of short writing.

Interesting read https://www.bloomberg.com/news/newsletters/2022-08-14/apple-aapl-set-to-expand-advertising-bringing-ads-to-maps-tv-and-books-apps-l6tdqqmg

If you are interested to know how stock photo industry uses AI and whether that is for good or bad. https://mixed-news.com/en/why-a-stock-photo-startup-isnt-afraid-of-ai-images/?amp=1

For those of us who are visual learners, I've found this page to be really helpful when it comes to understanding technical SEO concepts. https://www.samunderwood.co.uk/resources/visualising-seo/

just saw this on twitter, really good post @worried-florist-50466 https://thinkgrowth.org/how-to-write-about-your-work-652441747f41

Wasn't sure if this was already shared, but really love this breakdown of content marketing skills to prioritize as you level up your career. Was created by Contentment's newsletter writer Tracey Wallace I believe https://docs.google.com/spreadsheets/d/1rGQDWSuf-Q-M0bhxF_gYMNfiU71540zMMgVkwZjkqz8/edit#gid=0

This interview with @thousands-waiter-79436 on how to operate as a content team of one is an absolute goldmine of insight. https://twitter.com/iamalexbirkett/status/1565353074918674433?s=21&t=18TzPGljNwDzHOnyZnITvA

I liked this insight into Figma's early content marketing strategy - https://review.firstround.com/the-5-phases-of-figmas-community-led-growth-from-stealth-to-enterprise

I liked how this talks about the actual problem, according to a poll more that a third of data engineers spend more than 20% of their time just trying to reduce cost of infra and not on creating value from data https://benn.substack.com/p/how-snowflake-fails

this is an excellent read. "Instead of evaluating your content (really, all of your marketing efforts) by MQLs, evaluate it by revenue. I was able to dump time, effort, and money into content creation for one main reason: the quality of content we created positioned us as the go-to experts in the industry. And that positioning resulted in a happy side-effect: increased revenue". https://shft.agency/2022/05/01/reclaiming-the-true-purpose-of-content/

Excellent read on what a real SEO strategy is (rather than a list of tactics): https://newsletter.seomba.com/p/how-to-make-an-seo-strategy

I like how this article explains AI Writing tools. https://writer.com/guides/ai-writing-software/

Any reading recommendations relevant to the following would be much appreciated : • Search and social listening • Learning Content Strategy • Gaining insights about your 100 True Fans and how to about what the audience wants in general • partnerships in content marketing • user research and content • anything else you'd think I'd be interested in )

cool post from @lemon-airport-97306 https://www.ramoswriter.com/learning-content/

Great thread that gets honest and provides real numbers around what it (in some cases) takes to bootstrap a media brand: https://twitter.com/alexisgrant/status/1569701226778075138?s=20&t=PrytA14NtaE5KdVWXzK7yg

Thought this was a cool design alternative to a blog post from MURAL: https://collaboration.mural.co/

An inspiring animalz article - as always. Two thoughts, though: 1. A dilemma with vs. articles: Someone has to lose. That’s the how-to approach here. But in my opinion, it’s not easy to write a really good how-to article, with a lot of expertise, exactly customized for your audience. And it’s not easy to rank with it. 2. The article is a thought leadership piece. But a part of it is a listicle (“Five Steps to Writing Motion Picturesque Content”). A listicle is not only interesting for beginners. Everyone likes to have a structured overview - even experts. Should we discuss more about how to remix content formats? https://www.animalz.co/blog/storytelling-in-content-marketing/

What are your favorite content newsletters? I recently got on Andy Crestolina’s and I’m like…how was it not on this before, i’ve been missing out. Please recommend more so I don’t have to keep missing out.

Speaking of newletters. What are the best CRO/Website Growth ones out there?

Loved this article → Building an efficient marketing machine: the fuel & the engine https://mkt1.substack.com/p/fuel-engine

As this forum is for communicators, lest not forget that all communication is lossy: https://aworkinglibrary.com/writing/all-communication-is-lossy "All communication involves some amount of signal loss—some information or context or sentiment (or some combination of all three) is distorted or lost as one person communicates to another. The amount of lossiness can and will vary—a skilled communicator or listener may be able to reduce it, while someone who is very distracted or stressed-out may unintentionally do the reverse—but its presence is inevitable and unavoidable. It isn’t a problem that can be eliminated; all we can do is mitigate it."

"Over the years, I realized that many editors and teachers use symptomatic language when they address writing challenges (“You overwrite.”) rather than identifying the root causes (“You decorate rather than describe.” Or “You need to compress the backstory.”). Symptomatic language doesn’t help a writer see what’s not working, so sometimes, on a rewrite, they fix the wrong things. This is not all there is to good rewriting or editing. It doesn’t address conceptual issues, like theme, or even big structural challenges. It focuses on the granular. But seeing writing from the inside out can help writers recognize their habits — good and not so good. It can give editors constructive coaching language and an efficient editing tool. It can help tighten copy without sacrificing information or voice. And with that clutter cleaned away, it can leave room and time for those bigger writing challenges." Jacqui Banaszynski writes.

Found this piece to be helpful and focusing on building distribution—the thing that’s most likely to make a difference in getting your writing read widely: http://visakanv.com/marketing/solve-for-distribution/

Why do people keep recommending Joe Pulizzi? Does anyone else find his work boring and narcissitistic?

https://contentfolks.substack.com/p/curse-of-knowledge?r=64gnv&utm_campaign=post&utm_medium=email really enjoying this newsletter for content marketers !

Great resource from Mark Preston on how SEO/marketing salaries work https://www.markapreston.com/seo-salaries