Hey everyone, which b2b brands do you see doing thought leadership content really well? Context: currently writing an article where I may need to share some of these examples

I love reading blog posts on: 1. Animalz by @enough-computer-99814 2. Grizzle by @ambitious-dog-27776

Hotjar is doing a really good job with their behind the scenes content on the blog

Love these brands: • SEMrush • Trello

@few-toddler-58939 Thanks 🙂

I read Amsive's blog for Lily Ray's content - she's a sort of brand within a brand, you could say https://www.amsivedigital.com/insights/seo/why-expertise-is-the-most-important-ranking-factor-of-them-all/

thanks for sharing, everyone!

https://sparktoro.com/Sparktoro! My fave example of product-led thought leadership that shares the strong opinions behind what they’re building with proof. I like that they’re taking a challenger approach, which is refreshing. Also, giving ideas catchy names like “zero click” so they stick in your mind.

Slite by @important-alligator-97628 It's so refreshing reading their articles.

Ahrefs blogs are great for SEO learnings!

Profitwell & Wistia are too that stand out to me. Love their ebooks, blogs, social posts and shows/podcast they create about their business. -- no selling, all thought leadership/value.

Hi @refined-artist-71402 Can't think of a specific blog that can help you. I work at Content Beta and my founder, Rish, hosts podcasts with thought-leaders and experts of the industry discussing how to strategize, scale and grow with product marketing and customer education, especially using videos. You might find something helpful on a podcast. The Product Marketing Show: https://open.spotify.com/show/1Jd9kHXoFWrnZ4VPGqng9D