Question -- what is the most exciting content marketing tactic you've seen in 2022? Who is creating experimental content that you love? Why is it so unique/exciting? Context -- I'm running a team meeting on this topic and I'd love some help curating a handful of cool examples to showcase 🙂

I think this piece about “zero click content” is pretty cool: https://sparktoro.com/blog/zero-click-content-the-counterintuitive-way-to-succeed-in-a-platform-native-world/

I love these video snippets that Klaviyo does for their blog posts. It's the best way to tell why you should read it, how it is going help you, and what to expect from the blog post. Super engaging! https://twitter.com/kaleighf/status/1554116993351041029?t=mPGbXycLHP25T_E4iVA35A&s=19

Shameless plug but I announce product updates/tweaks exclusively on Twitter when they launch for our SaaS. • I’ve created a template in Pixelmator with 2 headlines ◦ 1 for new features ◦ 1 for improvements • I use the headline I need + a screenshot + a new gradient background This only takes a minute and our followers love it because they know that we announce product updates first on Twitter (and later in a monthly email). We do have a changelog that you can subscribe to as well but Twitter seems to be a good way to promote product updates. The engagement rate is pretty high. Yesterday I’ve gone one step further and used a 6-second video trailer to announce a new feature. There’s this tool you can use for free to turn screen recordings into a trailer: https://mockoops.mohitya.dev

It’s less a specific tactic or piece of content, but what I suspect is a maturity happening in the space with approach/development. Content is becoming the focal point of every team’s optimization (sales / paid media / etc.) so its important to have automation and martech stacks that enable scaling production and insight gathering across marketing/sales functions. Where maybe “growth” was its own function with paid / growth hackers, etc…now you’re seeing more agile marketing teams (SEO + Design + Writing + Engineering) working together with tools helping simplify/expedite the process: 1. Tools like Content Harmony bridging SEO + Writers 2. Writer / Jasper / GPT-3 enabling rapid development of iterative content for sales / SEO 3. Optimizely / etc informing content strategies + blog content iteration, etc. 4. Mutiny / Design / Copywriting, etc. The teams I’ve been impressed with are applying an agile framework to marketing with these software tools—and rapidly accelerating learnings and in turn, performance.

Hey Alli, You can probably share my team at Postmark's work with webcomics—it's definitely exciting for us who are working on it, and they manage to be educational and entertaining at the same time. https://postmarkapp.com/postmark-express

@stocky-zebra-68352 this is fun content—thanks for sharing

I really love what Lemonade is doing across a lot of their channels. Their blog is really comprehensive (Love their pet insurance blogs and how they’re organized) and their visual story is cohesive and engaging. (Love just scrolling their instagram!) They also made a picture book!

@stocky-zebra-68352 those webcomics are seriously awesome!

@stocky-zebra-68352 the webcomics are so much fun! I would love to know how the team creates them?

You are in luck! I am about to publish something about the behind-the-scenes because the third one in the series went out 10 minutes ago. I’ll send you a link 😄

I just read Dun Dun Dunning, what a great comic 👏

Woohoo! Awesome! Looking forward to it 😃

@stocky-zebra-68352 I would love the link too if you get a chance - these are so cool!

Ahrefs blogs are great for SEO learnings!