I'm directing this to professional marketers. I'm currently working on educative marketing content targeting website refresh. Now the question is: From your experience, how often do you think a content should last before being refreshed?

Blog content? That can live for a long time. It really depends on the industry. If the industry moves quickly, then content changes fast. I.e. The Ultimate Guide to FB Ads should probably be refreshed monthly 😂

Definitely depends on the topic. If you’re focused on a particular industry, you could search common kws your customers might be trying to rank for and see how old the top results are. That’ll give you an idea of how fresh Google expects those topics to be and can be good guidance for your specific customers.

Hi, It usually depends on the topic. But it is preferable update once a year.