Not entirely sure this belongs here but I am a bit...
# content-b2b
b
Not entirely sure this belongs here but I am a bit curious on the viability of repurposing a blog post by copy-pasting it directly from your website onto LinkedIn as an article. Say you've got an in-depth 4000-word piece with lots of illustrations, LinkedIn and YouTube embeds, etc. would it be a great idea to upload all that word for word on LinkedIn? Are people naturally inclined to reading in-depth pieces on the platform? What about Google? No plagiarism flags? I've got the same thoughts about repurposing with Medium using the same copy-paste technique. I think it might be a great idea to shrink the article into a thousand words or so covering the key points of your blog post. Linking back or not depends on your KPIs but I'm open to contrasting opinions.
e
On LinkedIn people are more inclined to reading LinkedIn posts than articles. Two things you can do: 1. Pick an interesting/informational section from your blog post and repurpose it as a text post or carousel post and then add the link to your blog post at the end. 2. Write a LinkedIn article but only half. For the rest of the article, direct the readers to original blog post. Because yes, Google will consider it as duplicacy when you publish same content over all the three platforms.
b
Sounds like a plan @enough-dream-92022. My thoughts on the second point here are more in line with picking out a section and then using that as the LinkedIn article instead of simply cutting and uploading half of the piece. For example, if you're writing an ultimate guide on editing, you could pick a section that focuses solely on proofreading with AI tools (Grammarly and the likes) and then publish it on LinkedIn as an article. That way, it can stand by itself as a relatively complete body of information. Regardless, thanks for the insights!
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