<https://news.microsoft.com/2024/04/04/cloud-softw...
# _general
d
Will see if MS actually support this or they just continue trying to push AVD/W365. In our experience the local MS reps aren't interested in any of the joint/strategic partnership stuff as they are only KPI'd on selling pure MS solutions.
j
Are you sure? Making sure that customers use their MACC I think is important to any MS rep and any MACC credit can be used for anything through the marketplace including other vendors
d
I need to re-read this, as so often happens the truth is hidden between the lines. I have heard and seen things like this before and the next thing you know you have Microsoft reps claiming that AVD will be the only thing they support *(true story as I'm guessing Daniel noted above as well). I want to believe. They need to help my unbelief...
Ah... this is freakin hilarious: "To increase collaboration and productivity, Cloud Software Group will transition all its employees to Microsoft 365. This will empower field teams with best-in-class productivity and AI tools to enable a new wave of joint go-to-market activities." I called this two years ago when the decision was made to transition to G-Suite (because, Tibco). "the collaboration will create deeper paths to modern procurement options through Azure Marketplace, where customers can easily evaluate, expand, or renew Citrix solutions." Yeah... sure. Because that has worked so bloody well in the past. Read between the lines on this one; this will NOT give access to the full suite and I'm guessing will just be HDX+ which requires AAD exclusively I believe. I give this business line about $250,000 per year if they are lucky. "Cloud Software Group’s engineering organizations are deploying GitHub Copilot to all their engineers with the goal of increasing developer productivity by over 20% — thus accelerating the pace of R&D across the organization." Get those blog posts polished, ladies and gents - 'cause your work is about to be put into products! Kidding of course - but this is kind of cool that for the first time, an alliance with M$ and CTX has implications for other CSG BU's. This is pretty positive, but does lock them into CoPilot. Smart move by M$. Last thing: "“Our strategic partnership with Cloud Software Group is built on a shared vision for customer success through cloud and AI technology adoption. Together, we will enhance the customer experience with integrated solutions and go-to-market support for its Citrix business unit,” said Judson Althoff, Executive Vice President and Chief Commercial Officer at Microsoft. “With Microsoft 365 as its collaboration platform and Microsoft Azure as its preferred cloud solution, Citrix is well positioned to deliver transformative solutions for our mutual customers at scale.”" Okay - so if you read the article you may not have spotted a shocking lack of commitment from Microsoft. The commit is all on the CSG side. M$ is just commenting on how Citrix will, I guess, improve their processes and product offering... NOT anything to do with sales. Please catch that. M$ will continue to de-emphasize Citrix as a solution - mark my words. They see Citrix as a consumer of their product, not an extremely needed enhancement to it.
m
We have a different experience. Our MS sales rep here in AUS is very straight forward - she's definitely recommending AVD + Citrix.
d
Morten that's the first time I've heard of that happening! I'm in Australia too and every MS rep I've spoken to has told me outright their goal is to displace Citrix (and Horizon) with AVD or Win365 wherever possible.
r
in all occasions I was involved it was always the case that adding anything on AVD was considered too difficult for the sales process and they kept away from it unless called out (and even then tried to not get someone in the call). Right now I'm too far from the sales process but that was during my Citrix time... I'm pretty sure it hasn't changed. they want a quick sales process and anything on top is a burden.
m
@Daniel Marsh, sadly I can easily imagine that would be the general approach. Past not learned, future law suit coming. Ad infinitum, ad nausea. @Rob Beekmans, maybe our case is because we already have a well operating Citrix platform.
r
that may help yeah, they can't ignore it.. but don't get blind sided
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d
head on a swivel, these days...