While I agree that participating in the community for the good of the community is the right goal, I can also appreciate how nice it is to be recognized for your contribution. I gave a presentation at the Core Conference on how to promote your individual brand. I learned some steps at a Citrix ServTech years ago that I implemented that not only led (IMHO) to being selected as a CTP, but also translated into a larger salary. It certainly helped a lot recently when I was laid off. So, as @Steve Elgan said, interacting with other CTPs and promoting their content, find opportunities to speak at events, promote your name βbrandβ such that others when they see your name think fondly if you. I don't like to brag about myself, but you can also gain recognition by reposting other people's posts with comments and posting a blog by another. I know I remember those who like and repost my stuff.