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I never understand why a Vendor even needs to mentioned a competitive product this way. It removes credibility. Let your own product stand on its own two feet. Marketing 101.

I can definitely understand the pitch here. But also I would list the bad and good of each product. Citrix is great but I would love to see a comparison for all myself from a vendor like this. No harm is saying xyz company has a good whateve it may be but lacks in example area. While company B lacks in example b but makes up in example c …. For example haha