Variable pay for roles in recruitment, sales, marketing, and customer facing positions is typically higher than variable pay for roles in engineering, technology, QA, and HR. This is because roles in the former category are more directly linked to revenue generation and customer satisfaction, and they often require a higher level of performance stretch. The maximum amount of variable pay for roles in recruitment, sales, marketing, and customer facing positions is typically 30% to 50% of base salary. For roles in engineering, technology, QA, and HR, the maximum amount of variable pay is typically 20% of base salary. As a startup, you may want to consider offering a lower percentage of variable pay for all roles, such as 5% to 10% for engineering, technology, QA, and HR roles, and 10% to 20% for recruitment, sales, marketing, and customer-facing roles. You can also divide the variable pay into two parts: a portion that is paid out monthly or quarterly based on individual and team goals, and a portion that is paid out annually based on the overall business performance and employee performance.
for reference you can look at data: companies salaries for freshers SDE (
https://leetcode.com/discuss/compensation/2748640/300-company-compensation-for-) consider age factor for the data