The Balanced Scorecard (BSC) is a strategic performance management tool that helps organizations translate their vision and strategy into action. It was developed by Robert Kaplan and David Norton in the early 1990s.
The BSC is a framework that balances financial and non-financial performance metrics to give a comprehensive view of an organization's performance. It includes four perspectives:
1. Financial Perspective: This perspective focuses on the financial performance of the organization, such as revenue growth, profitability, and return on investment.
2. Customer Perspective: This perspective looks at how the organization is meeting customer needs and expectations, such as customer satisfaction and loyalty.
3. Internal Business Perspective: This perspective examines the internal processes and systems that drive the organization's operations, such as product quality and delivery time.
4. Learning and Growth Perspective: This perspective focuses on the organization's ability to innovate and improve, such as employee training and development and technological advancements.
The BSC methodology involves identifying strategic objectives, defining key performance indicators (KPIs) for each perspective, setting targets for each KPI, and implementing action