Super interesting video someone shared in a slack group I'm in: https://vimeo.com/803205443 (I started at "17:45 - Quarterly/Annual plan strategy"). It's a presentation from someone at Memberful who says instead of doing monthly + annual plans, you should switch from monthly to quarterly, and increase the price so that it's about half of your annual plan. Timely for Yakread since I was actually going to add a premium plan today, since someone mentioned they'd be down to upgrade even if the only benefit right now is removing ads. I'll probably do $60/year and $30/quarter.