Just read https://www.cybercultural.com/p/readwriteweb-20 written by a well-known tech blogger guy of whose existence I only recently became aware. Has an interesting tidbit about the blogosphere vs. newsletters today: > 90% of the battle with email newsletters is getting readers. Large networks matter in newsletters; moreso than in blogging. When I was a young blogger, I made a name for myself by catching the attention of more experienced bloggers — either by linking to them (which they would see via the trackback system) or by commenting on their blogs. By comparison, it’s difficult to gain the attention of other newsletter writers; not least because linking has gone out of fashion. It's triggered me again to think about how to help my writing reach people who would want to read it. #1111072618708213830 is one approach -- try to get good at the social media game (substack notes in particular), use that to drive yakread signups, and then let yakread help distribute my writing at TFOS (I can give myself free advertising credits there after all, and will probably give myself a boost in the recommendation algorithm too). plus then anyone who comes across TFOS will already have some context on my work. And getting users for yakread is the more important business goal anyway; if some of them happen to get into TFOS also without me having to anything extra, then great. A downside of that approach is that I'm really not a social media person. My irritation with Substack might provide enough fuel for me to be successful with yakstack anyway, but either way I'm still interested in other non-yakstack ways to network.