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We recently moved to GA4. I wouldn't call it a full migration. Personally, i don't like the GA4 UI 😬 Few pitfalls that we faced: 1. User behaviour is not easily trackable. Landing pages - next pages - exit pages are not easily fetched like we could do earlier. 2. We could not find page wise goals data which is why we go back to the universal account and check. 3. GSC data is something we can't get in GA4 as well.

I'd just wait for Google to do it lol.

How are you planning to handle the data from pre-migration times?

I export the required data every Monday so a good chunk of historical data, if not available in ga4, will at least be available in Google sheets. Edit: But I'm still hoping that Google will work on fixing all problems with migration that people have been reporting.

Hi Niranjan I could help you with this. Let's connect over a chat or a call.

@Rohit Naidu I setup GA4 on the web property i manage from the get go (Dec'2021) 🙂 i was just curious on the challenges faced by the non-movers who are thinking of moving now 🙂

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