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If I understand the question correctly, you mean people who signup on website. The easiest way would be to use hubspot forms, you can embed hubspot form on your website and push signup data real time to your CRM, this can also be used to set up automations, push automated emails, notify right people etc.

Yes people who sign up on the website.

Using API endpoints

Create a mirror form in HubSpot and send the form submissions via post request using access tokens to HubSpot form.

any form will get auto captured in hubspot

Not all forms does. There are few exceptions to this like if the form is not added as a form element or if it's from third part pop ups etc

oops i meant HTML forms 🙂

folks who are doing using API endpoints, are you able to pass user activity/cookie data?

in my org, we use a combination of "segment.com" integration and some bespoke scripts to update hubspot

@Vijay Choudhary Yes. You would need to pass HubSpot utk cookie data.

How do you do it with mirrored form? Any link to read more on this @Swarnendu Dutta

Mirrored form basically means you create a similar form as your custom form and map your submissions to that. It is necessary because you can create automations based on that form submission. Happy to jump on a call to discuss this.

@Vijay Choudhary https://legacydocs.hubspot.com/docs/methods/forms/submit_form

That would be great @Swarnendu Dutta, I'll dm you on this