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Hey Riya, Yes, you should consider setting all ads under one ad set and consider using the Advantage campaign budget. • Having overlapping audiences in different ad campaigns will comp. with each other and you end up paying a higher bid for the conversion. • When you create the new Campaign using the above-suggested changes, Prefer to use new ad creatives/assets. • Also, Optimise the campaign assets for the suggested platforms. • Also try to restrict the platform where you are showing the ads, as you will get more returns from the post feed, insta feed, stories, and reels, [experiment with different placement and track the actions for the same]

Thanks for your response, Chirag In this case, how would you set up campaigns for separate product offerings for the same audience? Especially you have separate budgets for each And how would you set an ad set level budget with CBO?

1. Create a different ad set for a different product within the same campaign. [Meta will not consider it as audience overlap] 2. You can’t set a different budget for an Ad set in the CBO campaign, you can merge all amounts and set it as a Campaign budget and it will be distributed on the different ad sets based on the performance of the ads. [You can check and update underperforming ad assets in regular basis]

Cool, thanks