This message was deleted.

I have done most things, DM pe/put questions here. both work for me

Disclaimer: I work with Factors.AI - a marketing analytic+attribution tool and Factors does solve for use cases you mentioned. I see you are interested in solving the above problems with existing set of tools. So I won’t be pitching Factors at all and try to help you with all the necessary info. As part of my role, I have spoken to more than 150 marketing teams on B2B SaaS analytics in the last 2 yrs which has helped me understand how to solve these use cases both with and without advanced analytics tools and limitations in both ways. If you are interested, feel free to DM me and we can talk on a call. Difficult to answer these questions on chat with limited context. And like I said- I won’t pitch Factors at all. And if need be I can connect you to a few SaaS marketers who I know have solved problems using the tech stack you mentioned.

Understand the first and last UTM params of every lead on Hubspot - These would be found in Hubspot properties Original source, Original source drill down-1 , Original source drill down-2 and Latest source, Latest source drill down-1 , Latest source drill down-2 Be able to see the key pages the leads have visited like pricing or product pages etc - These can be also tracked using Hubspot and you can have an alert from workflows on slack whenever a lead visits key page Know the page where they converted - can be viewed in Recent conversion property in Hubspot Connecting user behaviour data from Amplitude to Hubspot to segment users- native connector is available you can sync data to multiple properties Fine-tuning the lead scoring - Can be set-up in hubspot Understand if we should be tracking anything else - depends on business use case, there could be multiple things which can be tracked Hope these will help @Jacob Koshy The above assumptions would work only if Hubspot is connected with your website and forms

4. Connecting user behaviour data from Amplitude to Hubspot to segment users this would need either some reverse ETL tooling or custom developement 1 & 2 & 3 - these are mostly available off the shelf to view at a contact level