s11s

Is the Search Network causing this issue?

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Is it even wise to opt for either of these options. Anyone found impact?

You can always track the metrics using segments -&gt; network

My observation - Cheaper CPC, low conversion rates, display networks always generates junk leads, enable search networks only for a selected campaigns where we find some good conversions.

Interesting. Saheen and Vishal, thanks for the inputs :slightly_smiling_face:

Is it possible for this discrepancy to occur when both Search &amp; Display network is disabled?

As you can see from the above SS, I've enabled neither in another Ad account, but I still see the difference here as well.

If your total search terms clicks are lesser than total search campaign clicks, it might be because of hidden search terms and reduced visibility of search terms

How can we find those hidden search terms?
<https://s11s.slack.com/archives/C02ULADU6TW/p1671517710528679?thread_ts=1671474711.108219&amp;cid=C02ULADU6TW>

Ah impossible I'd say <@U031F2R0LN4> :people_hugging:

I remember Google rolled out this update last year to hide search terms that haven't met the search volume threshold.

But I believe it's done to let advertisers spend more without knowing where their big chunk of budget gets depleted

Thought so, Vishal :stuck_out_tongue:

Thanks for the insights. Appreciate it