"Digital Marketing needs disruption!" For years, brands have been pumping money in digital marketing tactics to acquire new customers but have neglected nurturing them, thanks to Google & Meta's model of affordable spends to acquire mass customers. This vortex of uncontrollable spends has hurt profitability of brands. To tackle this problem, digital marketing needs to be disrupted and Rajesh Jain, MD of Netcore Cloud recommends 4 disruptions that can be employed to change the course of digital marketing where brands can acquire and nurture relationships with customers, maximizing profits in return. Happy to share that my article for Rajesh Jain has been published in Marketing Magazine, Malaysia, talking about the 4 horsemen that marketers need to use in the new digital era. https://marketingmagazine.com.my/holiday-season-beyond-the-shift-from-acquisition-only-to-retention-loyalty/