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# content-marketing
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could be off topic than what you are searching, but we spend a lot of time in finding/getting backlinks. @Dishant Shah
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Hi Dishant! Sharing a couple I have experienced! • Lack of a clear, crisp brief is almost always an issue. If this part is sorted, then researching, writing, and then passing the review round is much easier. Connecting with multiple stakeholders, a time-consuming process yes, helps you get a concrete idea, which can be used to enhance the copy. • If multiple people are involved for the approval, it gets tough. Each has a thought to contribute which could get exhausting after a while. • Not a problem per se, but collaborating with design (& dev) teams may at times require to tweak the work. If involved in SEO part of things, ensuring technical aspects, say structured data, are implemented by the dev team. • From a writing perspective, it could be a block, or simply missing the mojo! Either reading a lot or taking a small break could help here. Going through a copy multiple times makes us immune to glaring errors. Taking the help of a team member to review before things hit production helps.
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Research. Homogenized content across top 10 articles has made it a struggle to find fresher perspective during research
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The conflict between AI suggested keywords for SEO rankings & originality.
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Research is always the biggest challenge.