But how to introduce LinkedIn Ads to your Marketing quickly without burning cash...? Here's how. 👉𝟭. 𝗣𝗿𝗲𝗿𝗲𝗾𝘂𝗶𝘀𝗶𝘁𝗲𝘀: A sound ABM Strategy. LinkedIn Ads is worth using when you have put in the required effort to get insights on various customer/account segments/profiles, their average buying journey, and buying preferences. 𝟮. 👉𝗔𝗱 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: A clean Growth Model. You should have mind-bending clarity on your priorities, which again comes from a good ABM plan. As your objectives define the targeting and retargeting lists you use, the ad formats, frequency, and messaging of the ads as well as the measurement. More SQLS, meetings, shorter sales cycles, CAC...whatever it may be, map it out before you hit that publish button. If your objective is lead gen you might want to look at creating good quality Brand Awareness campaigns to further do demand gen. If you have an enterprise sales notion, you want to look at lead gen form fills to target decision-makers followed up by AEs(not SDRs). 👉𝟯. 𝗠𝗲𝘁𝗵𝗼𝗱: Build super-targeted high-intent Retargeting Lists. The core of any high ROI LinkedIn campaign is the skill to build high ROI retargeting lists. Because LinkedIn is an expensive platform, you need to utilize the budget to its full potential. These are some tactics to create good retargeting lists: a) Get data from your website high intent page view, like the pricing/demo/solutions page. Use the LinkedIn Tag to do this. b) Get data from your existing lists in the CRM. If you have created some email marketing lists from free signups, newsletters, and demos...use that to fuel your campaign objectives here. c) Engagement data from LinkedIn Organic/Paid. You can easily build retargeting lists from video ads views, clicks, and visits. If you have been creating some engagement like profile views and comments through organic content here...you can use them for retargeting. 👉𝟰. 𝗔𝗱 𝗳𝗼𝗿𝗺𝗮𝘁𝘀: Hmm...this one is tricky🥲 Most people go after Ad formats from reccos of their colleagues, friends, and network, While the truth entirely depends on your objectives. For instance, if your objective is lead gen you might want to look at creating good quality Brand Awareness campaigns through Single Image and Caraousal Ads. If you want Sales Enablement for current sales opportunities, use good quality video ads(testimonials, ROI calculation, objection handling) along with personalization through ABM. "Focus on what you want to achieve through the ad copy before you actually choose the format." 👉𝟱. 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴: Build one source of truth to track all the primary metrics from the ad campaign. The important would be to use a CDP tool that would give you a holistic idea of how the forms, clicks, and landing pages are converting to pipeline opportunities, there are many tools to use. Done!