𝐃𝐀𝐓𝐀 𝐈𝐒 𝐔𝐒𝐄𝐋𝐄𝐒𝐒! Wait. Don't get me wrong! I am not anti-data. I love data but... ⛔ I am against incomprehensible data pools that are just lying around unused. ⛔ I am against data collection that's not specific, intentional, and mission-driven. ⛔ And I am against data that's not democratized across the organization. Because there’s little value in the data itself. Value is created by harnessing data according to pre-defined objectives. And by this I don't mean leaving it to the data practitioners to sort it out! 🙅🏻‍♀️ Instead, making it accessible to the entire organization - from product teams to CSMs, sales, marketing, and even your designers.🤝 So much so that data is used to churn out deep insights that drive ALL the decisions across the organization. Read our latest e-book to find out how to set up an insights-led culture that boosts customer engagement and leads to PLG success: https://www.moengage.com/ebooks/connect-the-dots-between-insights-engagement-and-product-led-growth/