Hey all, This is for those who strategize content and publish the assets - blogs, webinars, eBook etc. How do you all target the leads? Can the leads be even planned or targeted from the writer's side? Or is it random. I've been getting leads every week, but is it easy to target the number of leads? Is that how it works?

what do you mean target the leads? If you're referring to matching ICP with distribution, yes writers/marketers can play a strong role there by: 1. Aligning GTM/outreach plans to those personas 2. Running small awareness campaigns that hit these audiences - optimize for impressions not leads 3. Do PR in relevant industry publications that get read by these ICPs

Hi Mayank, I meant 'Can a writer target leads just through writing content assets' organically.