We helped FillHQ, an eSignature platform, prepare for regulated-market expansion. From the first call, Adam Korbl, Founder and CEO at FillHQ, made it clear this wasn’t about a new look. They were preparing for a 100+ page website and a new SEO plan to move into regulated markets. Like healthcare and finance, where trust and compliance come before novelty. This meant the website had to scale while still speaking to a new audience. But there were two clear constraints: → Keep the existing brand colors. → Don’t push away existing customers. So we built the system before the design. ✅ A messaging framework for positioning, tone, and taglines. ✅ Redesigned the pages that shape first impressions. ✅ A visual system that could repeat across pages at scale. ✅ And a full migration to Webflow. The result? A website built to support growth in compliance-first markets. Check out the Linkedin post