Looking for feedback regarding a role that I am looking to fill asap. I perceive the role to be a multi-channel Demand Generation Marketer, who will own the strategy and execution of multi-channel campaigns that drive qualified pipeline and accelerate growth. Ideally this person is knows email, ads, contact and account based marketing and is skilled with Hubspot, Clay, etc. This is not a CRO or "growth" only role. Previously I got bombarded with growth, aka Marketers who focus on Ads. Question: What should this role be called? Do individuals with the above skills exist?

GTM and Growth marketing lead

Thanks. Often Leads are not and don't want to be doers. Thoughts?

That's a wrong perception @Girish Bhat. A lead will come in with strategy and execution skill across a wide variety of otherwise specialist marketing skills as an individual contributor first and eventually build a team once results come in and workload on some areas increases. However, this can be a double edged sword as you expect T shape marketing from the person and the focus could be too broad leading to average results. This must be broken into a couple of profiles atleast - 1. Demand Gen specialist 2. Growth specialist