Is it a good practice to run ads on LinkedIn 30 to 45 days prior to the sales teams pitch meeting with the prospect targeting the potential customers decision makers list with Mofu and bofi content via ads. If anyone has done this, would be useful to get some insights into best practices.

Maybe much before that too. The prospect should see our product details multiple times before our sales person meets them. And it will streamline the discussion with increased awareness

Ok. 1. What is the kind of content that you advertise in general. 2. Much before that would go to brand awareness ads right or are you talking about general campaigns

Whats stage is the prospect in?

1. prospect has been reached out and is giving a meeting 2. Prospect has asked for an RFP

It's a good practice if you don't try to measure the ROI :) Staying on top of their mind for few weeks with such ads can help in creating a positive bias in them. I wanted to try this in the past but the idea was not encouraged by my boss. But we have done ads with TOFU content before our outbound sales team did the first pitching and we have seen a positive uplift in getting responses.

Ok thanks. What other ideas digitally can reach the end person without being too much in the face as well as get good reach. Can one target direct person by uploading LinkedIn campaign email id or that's not possible