Hi, I'm working on building Forrester Analyst relation. Would love connect if you have worked a similar project :)

I had some success with Gartner. Managed to get featured on the hype cycle, cool vendors, a curated list of gen AI recommendations, all within a year. In short, it is not unlike most public relations work. You find the right people and you keep adding value to them - constantly. Briefing calls obviously help but they need to hear about you at conferences, through news, and just by getting some of their enterprise clients to love you to the point they don’t stop talking about it. Happy to share our playbook over a call if you’re interested

Interesting. DMing

Find the analyst who covers your sector and product positioning Ask for their annual report publishing plan calendars Do calls with your product managers and them monthly or quarterly (reality) - explain usps, use cases and customer wins, keep a demo handy (ensure dry run and 30 mins closure time to avoid meeting getting into a part 2 scenario on a later date) Get featured in their reports or better still apply for awards hosted by them (mostly free of nomination fee) Report publishing sometimes is paid and rights are expensive so you need to set expectations there