Hi guys, quick survey for internal alignment. Wanted to check how you track and measure your organic marketing efforts, how big your team is and how you calculate ROI for your organic efforts?

Most basic. Increase in impression, clicks to the website. Next step. Ranking improvement for relevant keywords week on week. Avg impression increase for the content pages you updated. Identify keywords for which content can be improved. Team size depends on the size of website and amount of content that you plan to build and also on offpage goals.