Hey everyone 👋 Need a quick landing page audit favor I’m building CursorClip – a lightweight macOS screen recorder with auto-zoom (beautiful recordings, no editing needed). So far I’ve had 8 sales, but for the last 2 weeks sales have stalled, even though the site still gets ~78 visitors/day. I suspect the landing page copy/design might be the issue. Landing page: cursorclip.com If anyone is interested please DM me, I’d be super grateful 🙏 As a thank-you, happy to share on lifetime CursorClip license ($47 value) 🎁

If you are running google ads, check your search terms. If they are the same as before, check the page speed of your landing page, any deterioration in that. If a call is required i do it as part of paid consulting and we go through everything. If you are going through facebook ads, then recheck targeting and also time spent on the website.

Hey @Shadab, interesting product. A couple of things that I believe will add value or at least give you some direction: • Since you've managed to get 8 paid customers. though I believe It's not enough to nail the ICPs but still good enough to do some primary research. So If I were you I'd probably track their frequency of usage, interview them regarding their core use cases, double down on the most common ones, and primarily highlight them in the copy. Hence, highlight more of Use cases >> and Benefits >>> than generic statements (Especially your H1s, H2s and Ofc the CTAs) • Competitor-wise: Luma happens to be the category-definer until now and it's a free app with some limitations, so probably try highlighting a core competency for the product or show a drawback/limitation of alternatives, and feel free to highlight them in your copy (Making their limitation a direct enemy, and plugging your product seamlessly) • (Maybe it can be too early to say but experiment on the pricing) While $47/lifetime isn't too much, but without fully understanding the use case / or it's impact, it perceives as a very high barrier. So maybe after highlighting use cases, the perceived value could be justified or try experimenting with reducing the time-to-value. • One of other strategies could be to play around with your brand marketing: Since your domain clearly gives an idea of what it could be, It can be insanely valuable if played well. • Lastly, while editing could be a pain-point but from a common behavior standpoint, I whenever use screen-recording, in my mind I am prepared what to showcase, and hence only have those tabs open which I'd wanna highlight. Not sure about others, but this use case might not be the core use case someone would use such a tool for. I've recently revamped the positioning and messaging of the company I am currently working with, and it has pretty much reflected on the newly launched website, hence I kinda have made the mental-checklist for these things, however I'd be happy to even get on a call to follow up sometime in the coming week to what you think on the above pointers. Cheers 🙂

Thanks @sagar batra for detailed points. Ideally JTBD for my ICP is to record beautiful screen recording demos Loom primary goal is to record and quick share CursorClip more focus is on making the screen recording look beautiful and professional which can be shared on the social media, landing page, zoom the areas where click is happening to highlight them etc And I am also planning to start an annual and monthly plan which will be very affordable compared to loom Yeah would love to get on a call for more indepth explaination and feedback Will ping you in DM Thanks