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This is for what stage of the funnel? (The content as an example might vary if someone has filled a high intent form or just signed up for a webinar/ ebook)

For lead generation. But would want to learn about drip campaigns in general too.

It this is for sales 1 to Many sequences - what works best is dividing the ICP on 3 params- Niche, Role or JTBD, Region If for marketing drip: what works is sending resources (webinars, white papers, case studies) related to the topic they engaged with most. Example: If the topic they engage with is "workflows in CRM" send them other stuff related to workflows so their lead score could go up to a level that you are confident enough to hand it over to sales.

Thanks for this @Shubham. Very much appreciated. Can I DM you to ask few more questions?

Sure @Divyank Jain!