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• The presentations secrets of Steve Jobs • The Copywriter's handbook • The Ultimate Sales Letter • Scientific Advertising • Breakthrough Advertising • Hey Whippie, Squeeze This

Some more to add in the above mentioned list • Positioning by Al Ries & Jack Trout • This is Marketing by Seth Godin • Influence by Robert B. Cialdini (personal fav. although it is more on the sales side) • Top of Mind by John Hall • The Brand Gap by Marty Neumeier

To add to the amazing list already mentioned. Also check out D&AD: The Copy Book Good source of inspiration if you looking at doing ads/ad copy.