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Hi Everyone,

I need some assistance. A few of our Google ads search and Pmax campaigns are generating SQLs with very low ACV.

Is there a way to optimize these campaigns to attract higher ACV leads?

One idea I had was to increase the HubSpot SQL event conversion value to something higher (e.g., $1000+). Would that be effective?

use the thank you page post form conversion (&gt;$1000) as the base for pmax to learn

<@U067RHVDSQ7> Hubspot conversion value will work but will ned at-least 40-50 conversions to give meaningful output

If you have google click ids for old SQL’s upload them manually or via zapier that would also help

Thanks <@U02V5HU4EP2> <@U046Z7BMAAW> for responding.

I'm using Hubspot stages (mql, sql, opp, customer) where conversion values are varied something like $36, $68, $95, $112. Overall monthly MQLs are 100+.

If you have any leads with high acvs, send that data specifically back to Google ads. Even from your old leads, pass conversion of those back to Google ads manually using googleclickid.