Folks, how many of you are seeing a decline in both lead quality and quantity from digital channels? If it's a good number of folks facing this, let's have a call and discuss what's working/not working?

We are seeing a massive dip in traffic, but lead numbers have remained the same. Quality is also not too bad

This is interesting - would love to hear others talk about it

I am also seeing dip in quantity of traffic and leads. Quality of leads is the same.

quality is same, but I've seen a massive dip in traffic and leads from paid.

I am seeing a decline since past 6 months. The business is usually slow in January, will know better in February. But very much keen to have a call and share insights.

Same, massive dip in traffic and MQLs, affecting SQLs and the overall pipeline. Organic is still working, paid is haywire. Way behind our monthly no.s.

December and January are low months because of year end and also planning for the next year. However in Google ads if you recently listened to the advisor and implemented some changes then there is A high chance that numbers go down.

This is always the case. Google account managers encourage to either increase spend or get more data for google(increasing clicks). All their suggestions are usually useless

Wow! I'm both relieved to see others facing the same problem (so it's not just me alone, and we can find a way!) and sad since the lead numbers from my existing channels have gone down to ~nothing now. Can't think of something to fix it right now. There will be a change in how we approach these channels (or maybe replace them completely). But for now, idk

Seen in dip in the quality of leads from our best performing campaigngs

JAS and OND Quarter - the sales was very poor from google ads

do you guys think this dip in traffic could be because of GPT? Like now, many people don't search on google and do a GPT search instead. Not sure if GPT bot crawl is captured as a page visit on Google Analytics.