Hello All, Need your expertise on something 🤔 I'm struggling with accurate revenue attribution for email in GA4. Our current last-touch model isn't giving my email campaigns the credit they deserve—they're often key influencers later in the customer journey. Any tips on how to better track and report email-driven revenue in GA4? I'm also open to exploring tools that can complement GA4 for multi-touch attribution. Have you dealt with this before? Would love to hear your success stories! ✨ Thanks in advance for your brainpower!

Factors.ai - @Srikrishna Factors.ai 🙂

Imo email conversions are best tracked within the email platform, everything else would be hazy a

You can track at account level with which accounts emailed have later visited website