We are a Sales SaaS company focused on the US market, planning to host private dinner events across the country as part of our demand generation strategy. These dinners will be a mix of self-hosted events and sponsored partner events, each targeting an intimate audience of around 15 prospects.
I have organized similar events before, but Iām eager to hear from others and learn from their experiences to refine our approach further.
Here are a few specific questions:
1. Is it reasonable to expect at least one qualified lead from a group of 15 prospects per event?
2. What strategies can we implement to ensure our prospects actually attend the event and minimize no-shows on the day of the dinner?