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# seo
s
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👌 12
t
Short answer - Yes. Long answer - Yaaasssss
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😅 3
s
You should prioritise the low volume - high intent KWs over high volume - low intent KWs.
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p
Folks, should there be a threshold on the volume. Right now there are multiple keywords with 0-10 volume.
t
from my pov, i dont rely on the volume bracket to shortlist. it is often not the best indicator. Have found out that many keywords which showed 0-10 or similar, over coming months drove lot more organic traffic than initially estimated by tools like semrush/even google keyword planner High intent is key and maybe look at competition, i will always prefer addressing landing pages for keywords with lower competition for high intent keywords before taking up the rest. if it is high intent, if your ICP uses the phrases in any email/calls or similar communication and you feel a landing page can add value/guide them in their journey, worth taking it up.
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👏 6
s
I second what Tej said. Depend on the data (GA, surveys) you've on the high intent keywords than data from tools per se. Sorting the list on intent itself should help in prioritisation.
s
Yep, there's a theory called " Avalanche theory". Search for it, and read it. You'll get a better idea
🙌 1
d
Definitely. One thing that we might forget is that search volume is dynamic. High intent low volume keywords in a nascent/new but growing category of products/use cases are very likely to become decent/high volume within months. Have witnessed this first-hand.