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subscribed.

My favourite thing to read every week🙌

interesting that they ask to reply to their email with 'yes' to complete the subscription. It must be helping them with domain reputation etc. cc -@surender nadarajan

Yeah, to make sure this is “opt-in”. It not only helps reputation, but this is a requirement from email tools such as Hubspot, whose policy is to allow emails only for opted in users.

Opt-in could be with a CTA that redirects to a URL too. Any diff between that and reply-to-email?

It’s probably just easier for users to reply with a Yes to an email than get redirected. Can’t think of a better reason.

got it, thanks.

@Shaf @surender nadarajan yep, the benefits on the deliverability side are immense. I once read someone's case study and they got their deliverability close to 100%. I'll try finding that Medium article and share here