There's a lot of contradiction in that blog itself. No company hires 10 people for writing one blog and hence that $2000 blog point doesn't mean anything at all.
A software company with in-house team of 10 in the content department is a fairly large and settled organization - so from a long term perspective it does make sense if they are a large enough company and are generating enough revenue to support that. Some of the cost of resources are also inflated even by USD standard
Resource cost of that 10 people team will directly hit P&L pretty hard if they don't make enough topline.
But anyway, I think I got your point 🙂