In a room of 10 people, 3 people would love to exp...
# shameless-plug
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In a room of 10 people, 3 people would love to explore the new sushi restaurant that opened last Saturday. (Early adopters) 4 people would want to go to a sushi restaurant that their friends already have been to. (Early majority) The remaining 3 people would reluctantly go to a sushi restaurant because their usual restaurant is closed. (Laggards) The early adopters are explorers. They want something new. Not something that is proven. So treat them that way. And have some Sushi for dinner tonight.