One of my clients has tens of thousands of people reading their newsletters every week, dozens of people like them, still very few people are aware of how the product can help them, The Newsletter generates negligible demand, This got me thinking...Newsletter or Communities, which one is better? This is what I have discovered, 1. 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙞𝙚𝙨 𝙖𝙧𝙚 𝙬𝙖𝙮 𝙗𝙚𝙩𝙩𝙚𝙧 𝙞𝙣 𝙉𝙪𝙧𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚 𝙏𝙤𝙥 𝙤𝙛 𝙩𝙝𝙚 𝙛𝙪𝙣𝙣𝙚𝙡 𝘿𝙚𝙢𝙖𝙣𝙙 𝙩𝙝𝙖𝙣 𝙣𝙚𝙬𝙨𝙡𝙚𝙩𝙩𝙚𝙧𝙨, cause everyone is creating content inside a community in affinity to your Brand Narrative(Ideally:) People ask, answer questions, represent objections, share their personal experiences and so much more. Hence if you form a community right at the start, you would never regret it against a newsletter(In terms of cost and return). 2. 𝙉𝙚𝙬𝙨𝙡𝙚𝙩𝙩𝙚𝙧𝙨 𝙖𝙧𝙚 𝙗𝙚𝙩𝙩𝙚𝙧 𝙛𝙤𝙧 𝙋𝙧𝙤𝙢𝙤𝙩𝙞𝙤𝙣𝙨, cause most people just skim through your newsletter content, if they find something interesting, they will click. Community Moderators that do promotions and "Alliances" just suck! 3. 𝘽𝙚𝙨𝙩 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙞𝙚𝙨 𝙖𝙧𝙚 𝙗𝙪𝙞𝙡𝙩 𝙤𝙣 𝙩𝙝𝙚 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢𝙨 𝙥𝙚𝙤𝙥𝙡𝙚 𝙖𝙡𝙧𝙚𝙖𝙙𝙮 𝙨𝙥𝙚𝙣𝙙 𝙩𝙝𝙚𝙞𝙧 𝙩𝙞𝙢𝙚 𝙤𝙣, 𝙬𝙝𝙚𝙩𝙝𝙚𝙧 𝙣𝙚𝙬𝙨𝙡𝙚𝙩𝙩𝙚𝙧 𝙙𝙞𝙨𝙩𝙧𝙖𝙘𝙩𝙨 𝙩𝙝𝙚𝙢 𝙩𝙤 𝙤𝙩𝙝𝙚𝙧 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢𝙨, Be it social groups like Reddit and Facebook, or Slack channels..., You can leverage the maximum engagement by building communities on the platforms your audience already spends their time on. Newsletters simply cannot do that. 4. 𝙉𝙚𝙬𝙨𝙡𝙚𝙩𝙩𝙚𝙧𝙨 𝙖𝙧𝙚 𝙬𝙖𝙮 𝙗𝙚𝙩𝙩𝙚𝙧 𝙞𝙣 𝙝𝙖𝙫𝙞𝙣𝙜 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙯𝙚𝙙 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙖𝙩𝙞𝙤𝙣𝙨 𝙬𝙞𝙩𝙝 𝙣𝙪𝙧𝙩𝙪𝙧𝙚𝙙 𝙙𝙚𝙢𝙖𝙣𝙙, cause you need a much more controlled and private communication to deliver meaningful conversations. Every recipient must be treated with an immense level of attention to their pain point and aspiration in the newsletter. In a community, every experience is communal, not personal..., A new field name "𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭_𝐏𝐚𝐢𝐧" must be entered into your email lists to deliver helpful, valuable, and personal experiences to recipients. 5. 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙞𝙚𝙨 𝙖𝙧𝙚 𝙢𝙪𝙘𝙝 𝙧𝙖𝙧𝙚𝙧 𝙩𝙝𝙖𝙣 𝙉𝙚𝙬𝙨𝙡𝙚𝙩𝙩𝙚𝙧𝙨, so good for you and me to leverage. Don't believe me, We conducted a study on 990 B2B Companies and found that 43.46% of Enterprises are using Communities for Growing their product, growth, and support notions, whereas the SMBs were at 25.15%.