Do you remember seeing funny tweets or roasts from the Twitter handle of Wendy's? Did you notice them pick up fights with Burger King and McDonald's on social media? The mastermind behind it, Brandon Rhoten, ex CMO of Papa John's & Potbelly Sandwich, and ex VP of Digital of The Wendy's Company, joined the Salespanel podcast last week. Brandon was the first digital marketing hire for the company and he set up their entire digital presence from scratch. Shared my favorite part of the video on Linkedin. If you like what you see, hitting the react button would really help. We are a very small team. Also, we have uploaded the full video (no sign up needed). Link in the comments of the post! https://www.linkedin.com/posts/nilanganray_media-brand-marketing-activity-6933003972689424384-CYlW