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Yes, absolutely. All businesses have different revenue pullers and SEO is not a bad thing to have but it’s mostly tackling the idea that just doing SEO is good enough marketing and that’s a fallacy. Most B2B businesses waste time on optimizing SEO when they could be really thinking through their buyer journeys and doing stuff that helps them convert more.

True. Improving conversion rates, thinking about customer buying journey is important too. But when it comes to the bread and butter of the company, often people would first think about SEO & then other growth strategies. Agreed to your point 🙌