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I generally use a cap for subscribes to not get anything more than 'x' touchpoints from the brand.

Nice .. Thanks Siddharth! .. So your marketing automation tool: • Tracks # of communications sent out across channels (email/whatsapp/sms) at a lead level? • Warns you at the time of campaign creation that there are folks who'll get more than the defined threshold or does it automatically exclude them?

No 1 - yes No 2 - automatically suppresses the communication

Thanks Sid .. last question (and then I'll rest my case ) .. Which tool do you use?

Marketo, CT, WebEngage. Now HubSpot