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As @Shubham said, HubSpot handles it quite a bit but yes, it depends on what your current stack is and then build something around it for account based view. It can be bringing in a new tool, stitching all your primary tech together and display the account based dashboard or you can build with your current ones. @Srikrishna Factors.ai thoughts? I remember i had a similar discussion with you on this.

gotcha

Yes. The key here is, while CRMs and their Analytics do a good job of Sales metrics, they fail to bring in website metrics, Content metrics, Channel cost metrics. Worse, given the scale of up funnel data is high, analytics and visualization becomes clunky. On the other hand, Marketing tools, just provide channel data and no down the funnel. In essence this brings forth the Sales-Marketing alignment problem, with data in different silos. Which is what we solve at Factors.ai. The other things we are adding is Clearbit Reveal integration for Deanonymization, Slack/Email for alerts and couple of other workflows to make it more comprehensive. Happy to learn more about the usecase. Alternative to this product is ETL + BI setup. Which will need Data Engineering.

This sounds so interesting, Saikrishna I’d love to discuss this with you at length in the coming months as we scale. I just opened your website and it’s already bookmarked under tools to try. I’ll def circle back to you sometime soon

no worries