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i like the 'successfully' part, you immediately disqualified me from answering 😄

Glad to have company, I have been trying and failing at Reddit ads everytime I start a new role!

Okay here is my experience. I've parallelly tried Reddit ads for 3 personas HRs, Designers, app dev and engineers. Reddit launched a feature to place our ads in between conversations. We picked the right sub topics and served this ads for few months. Engineers and designer personas were working way better than HR. Then went Ahrefs and checked traffic movements for the sub reddits we are targeting. Then based on keywords ranking for these subReddits seperated the adsets and increased budget. And also for one event we ran sub Reddit take over on us and Uk. Which is so cheap compared to Twitter and YouTube take over. Got some really good visits for lesser cpm.

Nice! How did you verify the traffic quality?

It's simple right - you know the intent behind all these keywords. Checking website behaviour you can estimate the quality of the traffic

Asked because Reddit seems like a demand gen channel. Since there attributable conversions is less likely, there is a high chance that the audience coming in are not in our ICP. It's easier to see on LinkedIn because they give audience analytics and job titles. Also, you can confirm the same by running lead gen ads and checking a few individual accounts. For larger companies, something like a ZoomInfo will alread have WebSights data to validate the same but it's only accurate for NA style regions. I was just curious how you were validating the same for reddit. Or were you able to drive conversions directly from reddit ads?

I consider Quora and Reddit is another intent channels. You'll search for something and end up checking Reddit and Quora based on your searches. These two channels are very popular for user generated content. So for ex if you a user searches x + Reddit, x + Quora then the user likely wanted to check user generated content. So we will be targeting more sub Reddits related to customer support queries. You can find details about a sub Reddit in ahrefs.( what keywords this sub Reddit is ranking for, how many monthly active sessions, which country they are ranking for etc) based on which we can tweaks. We are getting direct conversions from Reddit and Quora. Only con is it's volatile and has volume issues. Other than that if you have good marketing budget adding Reddit and Quora to the mix Is always a good option.

Nice! Thanks for letting me know. We'll test Quora and Reddit for direction conversions as well.