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Huge potential for conversions. High trust factor in the West and globally.

Ah, okay. Asked because the last time I used quora it was flooded with answers that started with "as someone who graduated from IIT-K..." 😅 Was curious if it's an Indian bubble. Thanks for the insight, @Rohit Gupta. Helpful!

Quora used to be cool but now it is a wasteland. Speaking as someone who graduated from IIT-G 😄

Quora gets a lot of traffic from organic search. So, you can use semrush and pull out the top 10 results for all your primary, secondary and informational blog keywords and see if quora ranks for any of them. If they do, then run ads against the specific question or do promoted answers which is a better format. Or just have someone write the answers with a lot of value and get the whole team to upvote it. If you are taking the organic route, do not add links or the answer gets collapsed.

Hey @Muru, I have published an eBook on Quora marketing 1.5 years back. So I can tell you some of the insights. Do this: 1. Type some of your primary keywords on Quora. 2. Note down some of the top questions. 3. Check almost 6-7 answers of all those questions. 4. See if any non-indians have answered it in majority. 5. If not, you will not get much traction from west. Primarily, Quora used to get a lot of traffic from US/UK, now its quite ruined by marketers trying to sell and promote in every answer. You can try answering high followed questions with less answers to get more eyes and see how it goes. But surely worthy to try. Another approach I would suggest is, translate your answer in french and try writing in Quora french. You can get some good views there. Let me know if you have any queries.

@Tej is a pro at it.

Super helpful, @Tejas Rane and @theanand, i shall come back with more questions shortly :)

Thanks for the tag @rohit @Muru I have seen Quora work for 3 teams/5 i have worked with. Some key takeaways: 1. Wrote answers that were self sufficient and not clickbaity. Lot of context and copyediting to make it as actionable and useful as possible (continuously modified my bio to make it as relevant to topic) 2. Works primarily for indian and us audience. Rest of all geo traffic belonged to a long tail 3. It is a very rich source of content topics and titles to write posts on your own website/blog. I have even verbatim used titles from there and it works great for SEO 4. Haven’t tried or seen great examples of enterprise b2b do well there. but for smb b2b / consumer facing, have seen repeatable success (note: last playbook i tried was in typito.com 1.5 years back so dont have recent first hand learning) 5. Embed videos and gifs to make content more engaging. answers with gifs got us around 30% more traffic from quora compared to answers without 6. You can use the ads manager feature to identify specific questions that get more views (rather than trying to answer all questions). you dont need to run a paid campaign. you just need to add your card and go to dashboard with intent to start and target. then dont start. just scrape the questions around specific keywords. Quora will show which questions get more traffic when you give them a list of keywords you want to contextually target. I found this as a much better way than just searching quora for relevant questions from the search bar. Here in the screenshot you can see what Quora throws up in targeting when you give keyword like ab testing

@Tej this $50K is with Quora as first touch? for typito?

i can’t disclose which specific company sorry but yea 50000 from what I remember from 1 of the recent startups i worked at. as recorded by heap analytics with quora.com as the referral url and utm identifying the specific answer. Not sure exactly if it is first touch point or last, didn’t break down a deatiled attribution report to figure out touch point distribution

Such a detailed response, @Tej. Thank you! Super interesting.

@Tej from your answers profile, assuming it was typito. in either case, $50K is good value.

😄 the founder is cagey about sharing revenue attribution or learning. as long as i am not the one disclosing am good

lol, nobody has to know.....dear typito founder, there is nothing to see here